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Trust in America: Are We Really More Cynical Than Ever Before?
After listening to a presentation by veteran PR expert, Tom Hoog, who ran one of the largest PR firms in the world, Hill+Knowlton Strategies, I found myself curious about one of the topics he covered:...
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NBC Spat With Emanuel Brothers, Hickenlooper Outburst
The softball interview is under attack. Just landing an interview with an important figure is not enough to get a credibility boost. National news reporters are expected to ask tough questions, and do...
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GroundFloor Media’s Gil Rudawsky quoted as social media crisis expert
GroundFloor Media’s Gil Rudawsky was quoted in Ragan’s PR Daily about State Department’s Twitter blunder when the Embassy Cairo tweeted a link to a “Daily Show” segment about an Egyptian TV...
View Article8 Guidelines for Crisis Communications
Though each breaking news event — whether a shooting at a school or a series of explosions — is different, PR people handling crisis communication should at least keep in mind the following guidelines:...
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In a Rush? Here’s a ‘Go Time’ Checklist for Sharing News
Some of the most gratifying PR programs I’ve worked on over the years were for special events that afforded several months of advance planning. Time allows for many luxuries, and in the world of PR,...
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When PR Takes Patience…
While PR is a very effective way to build brand awareness, thought leadership and credibility, it is not a quick fix – and that can, understandably, create frustration at times. We hear all too often...
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Twitter vs. NYT: What is the better business model?
The debate over which business model has a brighter future—The Gray Lady or the bright, shiny penny that is Twitter—spilled over into media circles this last week. In the world of PR, the discussion...
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Maximizing Media Partnerships
The media partnership is often viewed as a slam-dunk – delivering guaranteed placement of editorial content. However, media partnerships require continued diligence to ensure the right story is being...
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Following NSA Leak, Booz Allen Must Reassure Its Clients
When I jumped from the newsroom to the world of crisis communication, I consciously and resolutely gave up the principle of the public’s right to know. I regularly get client information that would...
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3 Social Media Lessons You Can Learn From Jay-Z
There are brands that get social media, and then there are brands that GET social media – and Jay-Z is in that unique (and very small) latter group. The artist just announced a partnership with Samsung...
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GroundFloor’s Gil Rudawsky Article On Crisis PR Appears in ACC Docket
GroundFloor Media Crisis Communication Expert Gil Rudawsky co-wrote an eight-page article with Alta College’s Chief Legal Counsel Bill Ojile on the best way to respond in a media crisis. The authors...
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Is the Press Getting More Respect? One Survey Says So
There hasn’t been much to gloat about with the press these days, with everything from declining reader and viewer numbers, to plummeting ad sales and waning ethical standards, but is the public finally...
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GroundFloor Media Crisis Expert Quoted in National News Story
GroundFloor Media’s Gil Rudawsky was quoted this week by Ragan’s daily news service on real-time PR monitoring. Rudawsky, who co-leads GroundFloor Media’s crisis communication service line, is quoted...
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Outlook Apology is a Template for Crisis Response
Losing access to email for 20 minutes—let alone three days—would test anyone’s patience in today’s super dialed-in world. But that’s exactly the crisis that persisted recently for Microsoft when its...
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As Boulder Floods Rage, Open Communication Offers A Lifeline
As my community was deluged with five straight days of incessant rain, I became the consumer of crisis communications rather than the provider. With the tables turned, I relied on my government,...
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Coca-Cola Wants to Get Rid of the Press Release: Will it Happen?
When the most recognized brand in the world vows to “kill the press release,” PR practitioners should take notice. Of course that brand is Coca-Cola, and those words came from Ashley Brown, who leads...
View ArticleIn Search of Peace & Understanding: PR Pros & Journalists
The age-old “tension” between PR pros and reporters is, alas, alive and well, as evidenced by a Nov. 23 column by The News York Times’ “Haggler,” “Swatting at a Swarm of Public Relations Spam.” While...
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#Cheesepocalypse: Velveeta Shortage or PR Stunt?
By now, everyone has heard about the possible Velveeta shortage as it’s been widely covered by media and social media channels. Many in the press had their doubts about the cheesy shortage, questioning...
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PR and Media Buying: Two Disciplines That Need to Join Hands for Increased...
When I got my very first job in PR I was generally counseled that “pay for play” was a dirty phrase. I remember, with a level of fondness, filliping through Bacon’s books to build media lists and...
View ArticleProviding journalists the tools they need
The tools that journalists need to do their jobs have changed, but the resources that PR practitioners provide when pitching stories often haven’t caught up. If you’re hoping that a story you are...
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